Effective art promotion for artist
The internet is an excellent place to expose the public to your art. There is nearly an unlimited amount of art promotion possibilities. And most of them are free. In this article we will concentrate on the most effective online promotion techniques that will help increase the visibility of your art. All that is required is that you have a website with your art on it.
Art directories - by submitting your website to art directories you increase the chances of getting highly targeted traffic to your website not only form directories but from search engines like Google and Yahoo. Some directories require payment, others are free. Our suggestion is to submit to at least a dozen of directories, both paid and free ones.
Social art sites - social art networks have become a popular way of showing art to other artists and art enthusiasts who may become your fans. Most of them are free and let you upload your artwork, setup a gallery, and encourage interaction with other memebers of the site to further promote your work. Make sure to always include a link to your main website in your profile page so those interested in your art will know where to buy it.
Art blogs - blogs are another popular social platform among artists because they are easy to setup and most are free ( like Blogger, Wordpress, Livejournal ). Ideally a blog should be part of your main website. By having a blog and writing interesting posts frequently, you attract attention of those that are interested in art through the blog network and the blog's RSS feed. By commenting on popular art blogs you increase your visibility even further.
Forum discussions - another easy way of promoting your art is by participating in your favorite online forums. By having a link to your website in you forum signature you effective advertise your artwork to the forum members and search engines.
Social sites - by joining some of the most popular social networks and regularly posting and interacting with the members you expose your art to a much wider audience whose taste is much less sophisticated than those on social art networks. Such audience is easier to convert into fans and eventual sales.
Social bookmarking - by regularly bookmarking your best blog posts on popular social bookmarking sites you create an additional stream of traffic to your art site.
Newsletters - by regularly sending a newsletter to your fans you greatly increase the potential of selling your art, as your subscribers are already interesting in your work and thus much more likely to make a purchase.
Generally speaking one of the top aspects of successful online promotion is based on extensive link building. The more art related sites link to your site, the more visitors you get and the greater the potential of increasing your art sales. Thus it's important to promote your main art website on many sites and especially art related sites.
Creating high quality, valuable content is essential for success. Because your artwork is the core of your business make sure to make it as good as you possibly can. The better your art the less promotion you'll have to do as your art will do the promotion for you.